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Before, you
begin reading interview, I wanted to express to the entire Freestyle
Nation for those of you who do not know Tolga that he is truly
a curtious, down to earth, easy going type of person! We want
to thank him in giving us this insight and knowledge on a little
piece of Freestyle History. Thank You for sharing with us!
Ok Tolga, Its to our understanding
you come from a Turkish descent? What is your background and where
were you born?
Yes, I'm originally from Turkey. I was born in Istanbul in 1966.
At what age did you realize you wanted to
be a singer/producer & how did you get involved in singing?
Did someone specifically inspire you to do music?
I was around 12 yrs. old playing air guitar to KISS!! 80's were
amazing! You could say I was inspired by almost everything that
was on the radio from Dance to Rock. I started as a rock guitarist
then played bass for several bands in Florida. At that time, the
clubs really didn't let bands play all original tunes! I felt
that it really was a dead end, so I decided to record my own record!
It was the 1st record I ever recorded. On the 12" one side
is Dance and other side was Rock..... from there, I sold 700 copies
of that record and it really changed my life. Everyone told me,
you are crazy you can't compete with big record companies... I
was just a music lover lol... I didn't know anything about competing
with other labels. I was so amazed that it sold 700 copies...
How Did You Get into the record biz? I assume
the road was a tough one......tell us about that experience?
Oh boy! This part fill a whole book so i'll try to keep it short.
I was recording anything and everything, i really
didn't even know there was a business.. I was young and addicted
music. I really couldn't find anyone to produce my stuff. So I
would save up money and record any and every chance i got. I remember
the first time I saw a mixing board, i was like "I can never
figure this out!", "Look at all the buttons!".
I started recording night and day. I started to buy gear and keep
recording. I bought one of the first samplers ever! Emulator and
Emax... it was like $7,000 or something. I was the second guy
in florida to have a digital sampler. The tools gave me the edge!
next thing you know, I started doing mixes at a local station
with a friend. Power-96 in Miami (Phil Jones). Everyone at the
station went nuts over the Emulator and wanted to use it on commercials
they were doing. At Power 96 I met Bo Griifin, she was the #1
DJ in Florida and she wanted to do a record with her sister. So
I wrote and produced and released the record on my label. The
song was called "Action Reaction." It was filled with
tons of samples, and the 12" had every kind of mix that you
can imagine. Bassapella, Percapella, Acapella... The DJ's loved
it. She started to take-off. Major chains started to carry the
record. It was exciting. That is where I really decided that I
want to be a record label. It was a great time with great people,
the dj's, record pools, producers, promoters all working together.
It was a new world for me and I loved it.
Take us back to your first single and concert
performance and first record deal?
"Leave it all behind" originally released on my label
with Stevie B. (Midtown) then got a deal with Cutting Records
in NYC. Stevie loved Leave it all behind, midtown was on a roll,
we just got Stevie with LMR, and my self with Cutting!. The next
weekend, i was doing shows in NYC, L'amours East , Studio 54,
and The Fun House. I met Little Louie Vega, a legendary DJ, just
hearing him mix my record in the club was a mind blowing experience.
I was like "Is that leave it all behind?" Holy moly!
I couldn't believe that people actually showed up to my show!
I had an amazing time just watching people dance to my record.
You are world reknown as a Freestyle Legend
with hits like Sending All My Love, Loving Fool, Leave It All
Behind, and the list goes on and on...Out of all of your songs
which would you consider to be your favorite and why?
Party your body! (Stevie B) it started it all! We sold like 35,000
copies in a matter of weeks, out of our small label.
Not only have you had a string of hits as
an artist but also as producer behind the scenes for many artists
such as Stevie B, Linear, GT, Daize, Angelina, Ray Guell, Tony
Marino & Nez to name a few, How did you end up working with
all of those artists, especially hooking up with Stevie B?
I went to record pool in Florida to deliver the "Action Reaction"
record. Couple of guys were there outside hanging out, They asked
if I could give them a copy of my new 12" single, and one
of the guys said he had a studio and asked for my number. I gave
it to him, by the time i got home there was a message on my answering
machine, saying... "Ohh my god!! where in the world did you
get that snare sound? How did you make the kick drum sound so
phat, call me rightaway" I called him back, he was amazed
by my sounds, and he had a mind blowing studio! It really was
magical! That was Stevie B. we started working rightaway and became
partners. All i can remember is working! hehehe.. we worked night
and day on songs in our studio. It was really magic! and street!
we had 2 18" speakers and were blasting bass and edits like
100,000 watts! Stevie had an amazing ear! and was in tune to the
streets. Within weeks we had so much material people were coming
out of everywhere saying "Wow, that's some bass!" I
credit all the bass to the 808! and our home made 2 18" bass
cabinets.. we were the only people mixing records on club cabinets,
Other studios were laughing at us...lol
Being in the music business as long as you
have, you have had different labels such as Futura & Summit
Entertainment, tell us about those and how those came to be?
All of my labels happened really because labels were not interested
in my music. There was nowhere else to go! I remember Luke Skywalker
and my self sitting in offices of many different labels... people
just didnt' know how to classify it? Where do we put this? What
is the genre? Is it latin? Is it R&B? What the hell is this?
That inspired me to just put the records out yourself and see
what people think. This was the best lesson for me. When you release
your record all bullshit stops..... they either buy it or don't..
which is great to know because if you're selling like crazy in
New York, you can concentrate in that market and support it with
promotion. The other part of having your own label is that you
never have to stop promoting! Futura was very successful, it actually
started in my bedroom and went to 29 employees. I made a lot of
money as a label. That is where I learned, hmmmm this is a business.
With that being said, it seems as if though
through the years you have acquired a talent for being an entreprenuer
in the software/video effects business. Currently you have En2go.com
and served as founder of "DayInverstor.com" & "LongerLiving.com"
Also, it was rumored you were the mastermind behind TFK media,
tell us about that.
I n early 90's, I bought the Amiga Video Toaster! and 3/4 inch
decks and got in to the video business. I was successful in music
and saw the video trend coming in with MTV and others. Music business
is always slow to react to new technologies that promote music.
I remember people were saying it's crazy to spend $10,000 on a
music video, now people are spending $1,000,000, same goes for
the internet. Most labels did not want to spend for their Artists
websites, now they're getting it and starting to spend at online
promotions etc... TFKmedia was my company where i developed lots
of amazing software!! that you will see in the very near future,
that combines Entertainment/Technology and Communications. En2go.com
is my new company that i'm very excited about, because i get to
test all of the software and musical tools that we developed for
artists. My first artist is Kandice Melonakos, I'm doing some
amazing stuff with her and technology. Lot's of green screen,
VFX and software applications. She is the world's first artist
that has her own Phone Company... people can download her software
and talk to others around the world for free. You are going to
hear a lot about this girl.
Not throughout the history of freestyle
has this industry ever dared to put out any type of documentary
of its music and then, "Kings & Queens Of Freestyle"
emerged. How was it making those documentaries and how did they
came to be? Stevie B has mentioned of putting out a "Freestyle
Movie," are you involved in that or can comment on it?
Yes, We are doing everything we can to produce and capture the
amazing world of Freestyle. If you have stories, pictures and
info, you can contact me. We just finished Stevie B's Dance Party
for Television, Stevie actually has an amazing book that he did
not publish yet, it really should be a movie. I'm sure there are
so many artists out there with similar stories like ours, we played
stadiums in Puerto Rico to amazing crowds and no one really is
doing new products for this market.
Ok, I am going to jump back a bit to your
"singing" days, Did any of your songs have any special
meaning to you such as "Loving Fool," "Prove Your
Love," or "Without You?" Or any song in that matter.
Johnny O wrote Fantasy Girl on the trains of NYC because of a
love he had who died due to an illness and Noel along with Paul
Robb wrote, "Silent Morning" because of a relationship
he was dealing with at the time. Was it the same in your case?
Well, every song has a meaning and is special, even the ones that
don't come out so good! hehe.
Through out your career, you have achieved
many heights....can you share with some of your billboard successes
for our readers? Its to our understanding you won the BMI song
of the year award and are listed in the Songwriters Hall of Fame,
how does it feel?
Receiving an award is an amazing experience, just to touch on
the BMI Award, I never expected it, because there are so many
great producers, writers, and artists, but definately amazing
receiving "Most Played Song" of 1990..... I got two
awards that night and Janet Jackson had one! Go figure! lol.
So jumping a bit again, you worked with
Stevie B with Spring Love, Party Your Body, etc...how was it making
that historic album? Further more, how was it to score yet another
Top 40 hit with "Dreaming About You" on what many dubbed
as Stevie's comeback album in 94, "Funky Melody?"
Making "Party your body" was definately fast!! hehe..
we did it in two weeks start to finish. It really was magic! For
some reason what ever I do with Stevie just works perfect!.. He
has an incredible tone! very inspiring, what ever he sings it
sounds great. We actually fight about this alot, he thinks i'm
just blowing smoke! I'm like, really dude, that is perfect! don't
change it! lolol... also he'll say the same thing back to me,
i wanted to work on spring love more, he is like, DON'T TOUCH
IT! It's perfect.. so our musical fights are really funny! I want
to produce more and he wants to sing more. He likes everything
I do, and I like everything he does. It's crazy!
Most recently, you partnered with him again
on a few tracks on Stevie's lates release. How would you classify
your friendship with Stevie? What is the winning formula you two
share?
We are great friends, we are like kids, he'll call me at 4am asking
me if I checked out the Burn Lounge! or hey "They're selling
spring love on eBay for $100 bucks".. I am one of the few..that
you can call at 4 a.m. lol... i'm always up and working on something.
The formula with Stevie is let him sing! He just sounds great
with monster bass on the bottom. He has so many smashes! There
is a ballad that he has, no question i would BET THE FARM! hehee.
i'm trying to convince him to release it. May be with your support,
we can get him to release it.
With that also being said, you worked with
many others specifically with GT. How was that partnership and
do you know what he is upto these days? Was it you or GT who produced
the hit, "Destiny" by Rocco? Give us an insight on the
"florida" freestyle boom you were a part of.
Yes, GT (Gary Tutalo) is a close friend. He is like real estate
mogul right now, he'll call me and say, hey dude just made another
score! sold 2 buildings yada yada.. He is another amazing talent,
i would love to see him do more records. Yes, He produced Rocco,
I helped here and there, Cherokee we did together, and MC Herc.
Freestyle boom, to me it never went away, I get so many letters
from around the world, Australia, Brasil, Germany, Netherlands,
South Africa, Canada. I think it is 10 times bigger than it ever
was, i just went to three Stevie B shows sold out. Orleans Arena,
Vegas 9,000 sellout, Palmsprings, CA 8,000 sellout, Anaheim, CA
11,000 sellout.. I can tell you that young kids are discovering
it and in my opinion not many labels ever took this seriously,
but let me tell you, there is a HUGE base out there globally,
so if you are a freestyle artist, you're in luck! it's your time!
So now its 2006, Tell us what is new in
the world of TOLGA KATAS? We see you are producing new music with
a certain new artist. Tell us about her and the plans?
What's new? I just locked up funding for my new company! I'm excited
about it. My new artist is Kandice. She's only 18 but she's been
songwriting since elementary school, so she's quite a prodigy.
Kandice is multi-talented so we are developing her for a full
stage show with dance and entertainment. Interestingly, she introduced
me to MySpace and has attracted a fan base of software programmers
and technology guys (among others), so we are launching her as
a "technology artist." This means her music career will
be launched through software in an revolutionary way. Kandice
is a fun, smart artist--you guys should meet her.
What musical direction are you headed into
in the upcoming year and in the next few years? Can we expect
a hard hitting freestyle track for the fans or can we expect another
side of TOLGA?
I'm a dance head! and a rock head! I love great dance records.
Yes, I will have some hard hitting freestyle coming' old school!
For the past 3 years specifically, freestyle
artists like Stevie B, Johnny O, Noel, TKA, Lisa Lisa, George
Lamond, Coro, TKA, etc have teamed up doing shows throughout the
country....can we ever expect TOLGA to be added to those line
ups and possibly doing some live performances?
I got some great offers for shows, but I really am so busy behind
the scenes, and actually love it! May be I'll do spot dates here
and there! in the future..
Looking back, what is your best memory as
a Freestyle singer? Is there something that stands out?? I say
freestyle singer because that is what most have dubbed your music
along with many songs during that time frame. I know we have talked
to many artists that have told us that back then it was not called
freestyle but Club/POP music. Do you consider yourself a freestyle
artist or do you consider yourself something else?
Yes I consider my self freestyle! cause that's what people named
it. It's a form of dance music.
I'm constantly producing, music to tv to software. I love producing!
Many people have termed "Freestyle"
as dead. Johnny O & Stevie B specifically have stated publicly
that its not and evident in their committment in putting out new
music threw the years. Do you think its a dead genre? Will it
ever be what it once was? Or will it be an underground movement
that will forever live in its former listeners? Give us your take?
I don't think it's dead at all! I think it's growing at enormous
speeds. Keep in mind, labels have not realized this because they're
always slow to react anyways. I think you will see more and more
freestyle. Janet Jackson recorded "Look out weekend",
J-Lo, Nelly Furtado, everyone is going to jump on it very shortly.
Freestyle is here to stay, and it did not die. Freestyle is Freestyle!
It's melodies, great beats!, Hip-hop!
Many have said that if it weren't for the
internet, Freestyle would of been "truly" dead years
ago, do you agree?
No! However, the Internet certainly is helping fuel the growth
of Freestyle.
Do you keep up with new school artists like
Nick Colon of DOS records, Caleb B from TransMin Entertainment,
Angelino from MixMasterProductions, Alex of Latin Nation, Willie
Valentin of Artistik Records, the resurgence of Mic Mac Records,
etc.....? Do you like what you are hearing in the "New"
school music? What direction do you think they should take?
I've been so busy, i'm not keeping up as much as i should, but
i definately started to devote time into it now. Stevie just turned
me on to Nina Martinez record, I like it. Yes there are lot's
of room for great music in Freestyle. I love all freestyle! You
can say I'm a Freestyle head! lol!
This question is related to a prior question
I asked but I have asked this to some of my past interviewees
and am curious on what you have to say. What is your definition
of freestyle or What do you think Freestyle should be?
Great dance music! Kickin' beats! nice melodies!
Ok, Tolga...don't want to keep you on forever..I
have a few more quick/basic but yet important questions that I
think all of your fans want to know!
If I were to go into your car, what CDs
would I find?
My own tracks! I listen to some of my tracks for the mix and right
now I have Kaci Brown and Don Phillip CD in my car.
Who are your influences musically and non
musically?
Ahmet Ertegun!, founder of Atlantic Records
Man there are so many on the music side, I'll just say Paul McCartney!
What is your favorite movie?
The Matrix
What are your hobbies?
Developing software, flying remote control airplanes.
Married, Kids, are you dating?
I'm in a relationship! I have four step kids!
Do you find yourself singing your songs
or artists songs in the shower?
lol, sometimes, I sing my own stuff. I am like a parrot, i'll
sing any hook! lol.
Do you still get butterflies when you hear
your song on the radio when you are driving?
It's always nice to hear your own songs! Spring love we did in
late 80's gets more airplay and are on more stations still than
some of the biggest artists. It's you guys who really keeps it
there!.. The songs always sound better on the radio! the compression
or something they use to transmit.
Favorite Food?
Gyro!
Beer or Liquor - what is your vice.....
and what kind?
Mountain Dew
What kind of equipment do you use to make
your music?
Protools, Cubase, Reason, and some of my own software.
Do you visit the freestyle boards on the
net?
Yes! there are amazing sites and boards out there, thank you guys
so much for putting it together. It's great to hear from other
freestyle lovers.
What do you think of Cali Freestyle? They
have many new acts like Mari P from Unique Elementz making some
noise out there.
Love them. Great stuff!
Do you have an email address or website
where your fans can reach you? I know we bumped into each other
on Myspace! :)
http://www.myspace.com/tolgakatas
http://www.en2go.com
tolga@en2go.com
Well, Tolga, Is there a message or anything
you would like to tell your fans or express? Anything to add that
we did not cover?
Thanks to everyone for supporting our music. This is an amazing
time for artists and fans to connect!
Well, Tolga!! Its been a pleasure talking
with you today and just like everybody else am excited to see
you back in the public eye. I want to thank you for taking your
time out for this interview. If there is anything FreestyleMania.com
can do, we are here my friend!
Thanks so much to FreestyleMania.com for the
interview. You are an amazing site with tons of great content.
You contribute so much to the dance music community -- you guys
deserve an award. I'll be pushing this site to everyone I know. |