FEVER ENTERPRISES, formed in 1977 by entrepreneur Sal
Abbatiello , encompasses all areas of the music industry
including his own record label, artist management company, publishing
company, concert promotions, and night clubs.
Sal
Abbatiello, a Bronx born and native, initially started the business
as a bartender in his father's bar. Two years later at the early age
of 19 went on to own his own club, where he promoted his shows by
handing out flyers and selling tickets himself.
In
1977, his career took of when he opened the "DISCO FEVER."
The club, first catered to 35 and over crowed, but Sal, having heard
kids in the streets of the South Bronx rapping over a DJ cutting records,
thought it would be a good idea to bring them into the club. With
the help of his first two DJ's Grand Master Flash,
and Kurtis Blow, Sal had successfully taken rap music
off the streets and into "The FEVER". This innovative music trend
was surprisingly not discovered in a studio, but between the walls
of a small club in the South Bronx. By 1982, "The FEVER" was known
internationally in accordance with rap music. Because of the great
fame of "The FEVER", Warner Bros, approached Abbatiello with a movie
proposal and in 1985 the movie "Krush Groove " was
released, exposing the entire world to the "The FEVER" which played
a tremendous part in the international and national success of RAP
music. Abbatiello, a character in his own personality (those who know
him know this) had his acting debut by playing himself in the movie.
Persuaded by Russel Simmons of Def Jam
Recordings to begin his own record company, Abbatiello formed
FEVER RECORDS in 1983. His first release was "Games People
Play", produced by Kurtis Blow and Jellybean Benitez, the
artist was "Sweet G ". "Sweet G" was the general
manager of "The FEVER" as well as the first artist released on FEVER
RECORDS. "Games People Play" which was co-written by Sal Abbatiello
was the first rap single to combine singing and rapping. The single
is currently a rap classic.
In
1984, Sal opened SKATE FEVER. It combined rollerskating
with live DJ's and performances by rap artists. SKATE FEVER was another
big success and soon the "FEVER EMPIRE" took form.
In a short time SKATE FEVER was open, it brought about the establishment
of The Macombs Youth Association and held numerous
benefits to restore and rebuild a city park and playground across
the street which had been run-down and closed for seven years.
Abbatiello
was never biased when it came to hiring his employees. He has been
known to employ people with little or no experience and most of his
were directly from within the community. At one time, he had over
70 people on his staff and in 1984 employed over 130 people making
him one of the biggest employers in the Bronx. Sal Abbatiello, a family
man, married for 15 years and a proud father of 3 children, has been
actively involved with charity and community work since the early
80's. FEVER ENTERPRISES has raised over $50,000 for the United
Negro College Fund and donated all proceeds from the movie
"KRUSH GROOVE" to the Special Olympics .
In 1984, Sal along with WBLS FM in New York, Coca-Cola, and his friend
Charles Stettler, promoted a citywide rap talent contest at Radio
City Music Hall. All 6,000 seats were filled, free of charged and
Sal Abbatiello participated as one of the judges. That evening the
FAT BOYS were discovered. Incidentally, one of the
Fat Boy's biggest hits, "Jail House Rap", off their
platinum album, was written by Sal. Also that year Sal helped put
together a city wide Break Dancing Against Graffiti Contest
along with WKTU in New York and the ABC network. It became
a one hour special with many major television personalities as judges
including Sal, himself. Him along with Kurtis Blow were awarded certificates
of Merit by mayor Koch for their efforts.
In
the summer of 1984, Abbatiello started the Entertainer's Basketball
League along with Mr. Magic and Sugar Hill Records. All games
were at Mt. Morris Park in Harlem. Several of the league's players
went on to the NBA, such as Walter Berry, Richie Adams, Kevin Williams,
and Pearl Washington. Sal has also won the Most Valuable player Award
two years in a row at the league's Celebrity Games. Sal has contributed
and extended his positive and genuine energy to his community, and
others. Due to his efforts, Sal has received numerous awards, and
in 1984, was honored by Bronx Borough President Stanley Simon, as
the Bronx's Citizen of the year. In 1985, Sal decided to lead his
record label in a different direction. He released a dance single
entitled, "PLEASE DON'T GO." It was produced by a
young inexperience Andy "Panda" Tripoli (of MTV's 2nd Generation)
and sung by Nayobe who at the time was sixteen years old. Lightning
strikes again and Latin Hip Hop was discovered!
With
the success of the Latin Hip Hop sound. Sal, decided to open a club
catering to that music. The "DEVIL'S NEST" opened
later that year and was an instant success with the young Latin crowd.
Although the club was on it's way to being a landmark, it was in need
of it's own special DJ, Abbatiello search the streets and come upon
a mobile jock named " Little" Louie Vega . The "DEVIL'S
NEST" brought Latin Hip Hop music to life and has been responsible
for helping many of today's Latin Hip Hop and Freestyle artists get
started in the music industry such as K-7, India, Sa-fire, Information
Society, and The Cover Girls.
In
1987, Sal decided to leave the nightclub business and dedicate more
of his time to his record company. Soon after, FEVER RECORDS hit big
with a female trio group "THE COVER GIRLS". Along
with producer Andy ""Panda" Tripoli. The Cover Girls hit "Show
Me ", went Top Forty on the billboard Hot 100 chart. It also
hit #1 on the Japanese charts for 11 consecutive weeks. The album,
"Show Me" went on to receive gold and platinum success in the USA
and Japan and FEVER RECORDS became the first independently owned record
company to chart five records from the same album on the Billboard
Hot 100 Chart.
In
1989, The Cover Girls released their second album on Capital Records
and had a Top 5 Billboard Hot 100 hit with " We Can't Go Wrong"
which led them to a five month U.S. tour with "New Kids on the Block".
Sal also signed the group to an endorsement deal with Coca-Cola and
Sprite.
After eight straight charted Billboard Hot 100 Hits,
Sal knew that if The Cover Girls were to keep up with their past success,
he needed to change their sound to fit the nineties.
It
took him a year to find his talent, Michelle Valentine, who's rendition
of " Wishing On Star" went Top 5 Billboard's Hot
100, the biggest Cover Girls hit so far. After appearing on The
Arsenio Hall Show, Regis and Kathy Lee,
Apollo and numerous others, The Cover Girls charted
three more Billboard Hot 100 hits, which made an unbelievable 11 in
a row. From 1987 to 1993 Sal Abbatiello had built the FEVER
MANAGEMENT COMPANY. This management company worked with 20
of the most successful Dance/ Pop artist in the country. Such as the
Cover Girls, Lisette Melendez, Cynthia, April, Voyce, Shana,
Coro, Sandee, and Tony Moran just name
a few. His artist charted over 30 songs on the Billboard Hot 100 charts,
and made Sal the most sought after manager at that time. Along with
the success of his label, in 1988 Abbatiello began promoting clubs
in New York area and with each event he promoted it drew more and
more of a clientele. By the end of that year, clubs from all over
the tri- state area were calling Sal Abbatiello to promote their venues.
In
1988 and 1989 clubs such as Studio 54, 1018, The Tunnel and The Saint
which were all filled to capacity due to his promotions. By 1990,
Sal Abbatiello had become one of the most successful club promoters
in the tri- state area. He promoted six special holiday events at
Roseland Ballroom, five at the legendary Palladium
, and one at the Jacob Javits Convention Center, with each event filled
to capacity (3000-5000). Because his special events were so successful
he was hired as the permanent promotional coordinator for Roseland.
With so much promotional work approaching Sal, he was in need of his
own house D.J. When the search commenced, Sal discovered one of the
biggest and well known D.J.'s of the 90's John "Gungie" Rivera
. Together Abbatiello and Rivera sold out all of their clubs. Sal
and "Gungie" became partners and John "Gungie" Rivera was given the
title of Vice-President of Sal's promotion company, as well as remaining
the main DJ for all is events.
In
1990, Sal signed "Nayobe" to Fever / Epic with records
produced by Teddy Riley and the System. Her hit single
"I Love The Way You Love Me", went top 20 on the
R&B charts. Later that year Sal finalized a deal with Coca Cola
Classic, MTV International, and HOT 97 radio in New York for Nayobe,
Tony Moran, Fascination, Coro, and Yvonne.
In
1990, Fever Records received a distribution deal from Sal's old buddy
Russell Simmons of RAL/SONY. Russell
knew Sal would be at the forefront of the Latin Freestyle movement.
The single entitled "Together Forever" by Lisette
Melendez, which nearly went gold, subsequently in Japan,
the single "Goody Goody " was #1 for 11 weeks and
went quadruple platinum. 1991, Sal released a single called "Love
Desire" by Sandee one of the original members of the hot trio Expose,
which also hit Top 40 on the Billboard Hot 100 Charts.
In
1992 the Latin Freestyle era was coming to an end. Sal wanted to get
back into Rap, so what better way to get back to the street, he re-opened
"THE FEVER"!!! And so he did, along with his partner John "Gungie"
Rivera in February 1993. Still in the Bronx, this time bigger and
better than the first time. With over 4,000 people circulating the
doors weekly, it would be no time before he started to find the talent
to follow.
In
1993, Sal decided to make a major move into the rap business. With
the clubs now in place, he signed and managed his first rap artist,
Fat Joe. His Single "Flow Joe" released on Relativity Records, hit
#1 on Billboard's Rap chart. Sal and "Gungie" Rivera are presently
managing DJ Doo Wop's recording career on Virgin
Records . DJ Doo Wop, along with Ted Smooth were two of the
top street DJ's then, who spun at the "THE FEVER".
In 1994, Lisette Melendez released her second album on Fever/RAL/SONY
which included the Top 40 Billboard Hot 100 hit "Goody Goody". With
respectable success in the U.S., the album sold over 800,000 units
in Japan, reaching quadruple platinum status. "Goody Goody" was #1
in Japan for 10 weeks. The success of Lisette Melendez's album and
his club promotions at Warsaw, Mai Tai, Country Club, China Club in
New York City and Foxes in New Jersey ended Sal's 1994 on a good note.
Simultaneously,
Sal scheduled two compilation albums to be released in 1995, one freestyle
album called "Freestyle Lives" with The Cover Girls, Cynthia, Lisette
Melendez etc. Along with a rap compilation called "Live at the Fever"
featuring "Games People Play"(co-written by Sal), "Games Females Play",
Nayobe and others. This was definitely the year for Sal, Fever Records,
and for the former talented freestyle artist. Surprisingly, these
Artist eventually were signed to major record deals.
For
instance, Lisette Melendez (Fever Records), Nayobe (Sony Latin),
Luis Damon (WEA Latina), Angel Clivilles (HOLA Recordings), Cindy
Larracuente (Sonolux USA), George Anthony AKA. Jorge Luis (HOLA Recordings
), shockingly enough most of them were Latin releases. Due to the
hard work of establishing new artist, Sal took a break from promoting,
to devote his time fully to his record and management companies.
At
the end of 1995, the best came through for Nayobe. Her debut album
on Sony Discos was called "Dame Un Poco Mas ". Her
smashing single that blew through the air waves "Lets Party Tonight"
made it to the top 40 of DMA charts, and the top 10 in the European
charts.
The
following year, on the other side of the Latin market, was multi-talented
Luis Damon, who was also a participant in Sal's compilation
album "Freestyle Lives ". After his successful attribution
to the freestyle compilation album, he took a sharp turn and entered
the "world" of salsa! Luis Damon, the new Latin music inspiration
made his break through with a major record deal with WEA Latina. His
debut album called Solo, was the icing on the "salsa" cake. In 1996,
this album granted Damon four charted singles, making his album almost
reach gold status.
1997!!! What a year? That was the year that FEVER RECORDS made its
permanent mark on the Latin market. FEVER RECORDS in conjunction with
HOLA Recordings signed a deal, scouting Latin talent for major record
deals. This is where he introduced to the Latin industry, the freestyle
artist formerly known as "George Anthony".
He
was given the opportunity to record an album called "Ayer". With his
new name "Jorge Luis" (suitable for his salsa career) this sexy, young,
talented Latino brought a new taste to the Salsa "spice". With one
of his singles translated from, the all time favorite song by Lisa
Lisa "All Cried Out", in addition, to four songs specially
written by Jorge Luis.
We
all thought that 1997 was the year for FEVER RECORDS. In the beginning
of 1998, fate brought more great talent to the FEVER arena. While
all this was simmering in the "cooking pot" of FEVER RECORDS and HOLA
Recordings. There were two more ingredients that were added, to season
this deal right. Julian, another Latino from the
Bronx, eventually met up with Sal. Which intern Sal presented to John
"Jellybean" Benitez of HOLA Recordings and offered
him a single deal. Julian a very talented Latin house singer, let
out all of his incredible energy into "Ponte A Mover
" his smashing single. Julian is presently working on making more
music.
Remember
Angel Clivilles the Lead singer of The Cover
Girls . Well......yes .... yes.... thats all we have to say.
Sal gave this innovative songstress the opportunity to work with him
again. Sal released Angel's sensational tribal debut single "Toro
Mata" in 1997. The single reached #3 on La Mega 97.9, the biggest
Latin radio station in New York. Following that successful single,
with Sal's help, she was offered an album deal with FEVER RECORDS
and HOLA Recordings. In the middle of 1998, on Sal's other hand, Luis
Damon was back again with his second album "Para Estar Contigo".
What
a hit! It included Damon's self titled released single on the new
album "Para Estar Contigo" which was a duet with
the legendary Olga Tanon . His second time around
Sal prepared Damon to give the world all he's got. Something that
Sal tells all his artist.
The
last two decades Sal Abbatiello has been responsible
for discovering two contrasting types of music, and three of the most
highly influential DJ's of all time. He has employed hundreds of people
in his clubs and through his promotions and has given numerous artists,
writers and producers their start in the recording business. In the
past, Sal was featured in Billboard Magazine being honored for his
contributions to rap music. Sal and "The FEVER" will
also be featured in the Rock-N- Roll Hall of Fame Museum in
Cleveland, Ohio . The Museum will be displaying Fever Records
and club memorabilia recognizing it's influences on a whole era of
music and people.
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