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Paul,
Its a pleasure talking with you today and for taking out time
of your schedule. We hear the INSOC is back at it again!! Since
VH1's "Bands Reunited," many thought that this would
never happen. Glad you guys are back.....
So, How have you been these past
few years and since then??
I've been busy. I've done quite a few records, remixes, a few
films, and lots of TV commercials.
Unfortunately, we couldn't get
all the guys here in one stage but how did you guys finally decide
to "really" make that comeback?
Was it the "Bands Reunited" show that did or was it
something that was brewing all along?
It was actually a call from our old manager
Vito Bruno to play at Beatstock for KTU in New York in the summer
of 2005. We just all felt like it was a good time to go back and
play in NYC...
So where is Kurt? We hear there
is a new front man in the group and keyboardist? How did you guys
hook up with these individuals and tell us about them?
Actually, Kurt is still in the mix as well.
We decided a few years back to go back to our original conception
of the band as a collective, rather than the pop idea of certain
members...We record and play shows with a changing cast of characters
which includes all three original members, as well as lots of
friends a "associate" members...
What differences in styles/performances,
if there are any, can you sum up in Kurt and Chris as lead singers?
Chris Anton is a little more predictable!
So, we hear there is new material
out and EP? What can the fans expect on this project and on the
new single? Will it be a mixer of genre's or a specific style?
Well, we never knew what genre we were
supposed to be representing in the first place, so I'd have to
say the new material will be the same. Some dance, some pop, some
electro, some plain old weird.
Recently, we have begun seeing
INSOC touring once again at various venues across the country.
Is there a tour in the works
and how did it feel to be on stage once again?
It's unlikely that we'll ever "tour"
again in the conventional sense of the word, because we're all
busy, and being away from home for months at a stretch is a young
person's game. However, we have been and will continue to dates
that work with our schedules and sound interesting.
We see that you guys did a recent
gig in New Orleans, La. Being my hometown, it was difficult seeing
the devestation in the area
that I call home. Did you get a chance to tour the area? How as
the crowd's reception down there on INSOC?
Yeah, it was pretty sad seeing all of the
empty areas of NO, and we definitely did not see the worst of
it! NO has always been a good town for us, and the last date was
no exception, although, as always, those southern crowds are wild!
How did Kurt fit in the picture
on some of these gigs? The reason we ask is because on InformationSociety.us
Kurt is quoted with, "After several years of discussions
between Paul and me, I decided to pass ownership of the name back
over to him and let him go ahead with some new material without
me. I did strongly consider doing it with him, but in the end
I felt it was better to let him go ahead without me. Paul has
some new songs, and has hired a new singer - should be cool."
With that being said, Kurt has still been seen in numerous venues
peforming? Is this a sign of the original line-up possibly rekindling
the old flame?
Kurt does shows when he can...He even flew down to LA to put some
vocals on the new record, although most of the songs have Chris
on vocals...
So, with the new album out, new
group, how do you manage still to continue your work in TV and
remixing? You seem like a very busy individual over the years?
Its to our understanding the you have had major TV work like South
Park's movie, "Orgazmo," "Mtv's Road Rules,"
"American Psycho," "Broken Palace" and most
recently with new projects on your partnering label, Bleep Records?
I try to keep my hand in!Is Bleep Records a spinoff of the famed
Hakatak Records? Tell us how did that come about?
Actually, Bleep is dead, and HAKATAK is back. www.hakatak.com
or www.myspace.com/hakatakinternational. Bleep was funded by outside
partners who eventually got a little nervous about the economics
of the record industry, so I resurrected HAKATAK International.
It's much better being your own boss!
How do you feel about remixing?
You were quoted on the band's site with, "I like doing remixes,
because somebody has already written half the song for you and
you have the luxury of messing it up." What songs do you
look for in doing a remix? In other words, "How do you choose
your projects?"
If I dig the track, and if I think I have something original to
say, I'll do a remix.
So, looking at where you are
currently in your career do you ever reflect on how it all began?
Every so often I think about the early days. I will say this,
Information Society would never have a chance in the music of
today. I listen to our original Tommy Boy demos, and I think "How
did we ever get signed?" People took a lot more chances back
then, which is why there was a lot more variety in pop music.
Today the music business is ruled by fear.
How did it all begin (Who met
who and where did you guys meet)? Its our understanding that your
career along with the band's started back in the early 80s?
Kurt Larson, James Cassidy and I all went
to high school together, and we put the band together in 1982,
a year after we all graduated. Took us another three years to
figure out how to make music, though! ("Running" first
came out in 1984.)
What was the band's first album?
Our first commercially-released recording was a self-funded EP
called, funnily enough, "Information Society." The first
time somebody else risked money on our music was in 1984, when
Wide Angle Records put out our EP "Creatures of Influence."
How did that work lead to the
bands' signing with TommyBoy/Reprise Records?
Somehow the record got to Louie Vega in the Bronx, who was like
20 at the time, and he started playing it every nigh at the late,
great Devil's Nest. From there, it caught fire all over in New
York, which is when Tommy Boy stepped in and signed us.
The music that came off the Tommy
label, no doubt, was the band's most notable work with hits like,
"Running," "Walking Away," and "Whats
On Your Mind (Pure Energy)," just to name a few. How was
that ride? For a time, it seemed that INSOC was all over MTV,
on every tour all over the world, on kellog cereal boxes, etc.
You guys were a marketing machine!!
It was like a roller coaster ride, and
we really had no idea what we were doing, and we sort of took
pride in the fact that we were not typical music business wannabees.
It was an interesting time. Nobody was more surprised than us.
It seemed that INSOC caught a
large following with the Latino market; specifically in areas
like Miami, NYC, Chicago and L.A. In addition, the country of
Brazil has a "HUGE" following of INSOC. What do you
think appealed to that attraction?
No clue! We were used to playing at New
Wave clubs, and when we first starting doing shows in the New
York area and South Florida, we were really baffled. I think the
combination of electro beats with romantic Euro vocals was kind
of the formula...We jsut naturally built off of and combined what
we were listening to: New Wave, New Romantics, Kraftwerk, and
Bambaata. It's funny, though. A lot of the young Latinos in the
90's didn't really want to hear music that sounded too "Latin."
I remember making India's first record, and she was complaining
to me, saying "Paul, that sounds like something my parents
would be doing a conga line to. I want something more alternative!"
In the meantime, my favorite records were "The Mexican"
and "Hector"! White boy from Minnesota.
During the 80s, Freestyle Music
or what some back then called it "Latin Hip-Hop, Heart Throb,
or just plain Club Music" was at its height....did the band
every consider itself any of those genres or was it more of a
POP genre? In the freestyle world, many have debated INSOC's true
origins/roots.
I remember when people were calling it Latin Hip Hip, but it was
never really Hip Hop, was it? The whole thing was built off of
Electro beats: Soul Sonic Force/Bambaata, Kraftwerk, Juan Atkins,
Man Parrish, etc. But, really, I'm not into the whole genre thing.
I don't think INSOC was really a "freestyle" group,
but I think that "Running" was definitely a freestyle
record. I think that song was partly responisble for defining
the sound, in fact, but I'm not gonna claim we ever really knew
what we were doing...Really, I think "Let The Music Play,"
is probably the single definitive freestyle record. But the great
thing about the club scene back then, was that people were not
so concerned with categories. We'd go to Area or the Tunnel or
the Saint of Studio 54, and you'd have British New Wave, and Rap,
and Freestyle all mixed together. We did shows with 2 Live Crew,
Eric B and Rakim, Rob Base, Big Daddy Kane, as well as other "club"
acts...That would never happen today.
In the freestyle world, NOEL
is viewed by many as a freestyle legend. In 1987/1988, you produced
along with Roman Ricardo the infamous track "Silent Morning"
that still to this day can be heard playing in clubs all over
the world. How did that project materialize and how was it working
with Noel?
Our then-manager Vito Bruno showed up with this kid from the Nrons
named Noel. I wanted to be a producer, so he put us in the studio
together. "Silent Morning" was the result. I was just
trying to make something similar to Information Society, but obviously,
Noel (and Louie Vega's remix) took it someplace new, and made
it a hit. I can remember vividly when Noel started to get more
famous than us in New York City, and he'd still help us carry
our cases around to shows. At one point, someone in line outside
a club said: "Noel what're ya doin' carrying boxes?"
Because he was a star, and they didn't recognize us!
For years, the mass public has
continued to promote various forms of HOUSE, TRANCE, JUNGLE, BREAKBEAT,
etc but it seems that Freestyle Music has lost its credibility
by the music industry. For several years now the WMC has not had
a Freestyle Panel to my knowledge. If it were not for the legends
like George Lamond, TKA, Stevie B, Coro, Judy Torres and Johnny
O to name a
few that continue to do "SOLD OUT" venues throughout
the country, it truley would be an unvirtually noticed genre.
Most recently, we have seen new acts like Nina Sky resurface Lisa
Lisa and the Cult Jam's classic tunes in addition with Janet Jackson
doing Debbie Deb's remake of "Look Out Weekend." Do
you view Freestye Dance Music as an influential form of Dance
music?
Freestyle went dormant when techno took over the clubs in the
90's. It may seem strange, but I was never a big fan of techno,
because for the most part, techno didn't have (and still doesn't
have) any decent songs. At the time I called it "Revenge
of the Euro-Weenies." Dance music today is still dominated
by techno, although they've invented a thousand new genre names
for what amounts to the same thing. I think a lot of our people
started to listen to Hip Hop around that same time, and Freestyle
was sort of left behind...
Are you close to some of the
freestyle acts mentioned above and do you stay in contact with
them? We have seen the band perform in venues that have featured
these artists alongside INSOC's lineup and am sure the freestyle
nation is curious if ever we would see anytype of calaboration
of some sort with any of them.
Of course, I know all of those people. I just made Judy Torres
give me a big kiss at MSG in New York on Saturday night. And Noel
and I have been toying with the idea of doing something new together
for about 10 years now...
Looking back, what is your best
memory as a peformer? Is there something
that stands out??
I'd have to say our show in Rio in 1991 for 130,000 screaming
Brazilians will probably always be the highlight for me, although
there were some shows at the Devil's Nest in the Bronx that were
almost as crazy. One time, we had to climb into the club through
the bathroom window, because the crowd was so big...
Many people have termed "Freestyle"
as dead. Many of the legends have attempted to come back but have
not regained their former glory. In 2001, we had TKA come back
with a comeback album off the TommyBoy label and others like Noel,
Johnny O, and Stevie B but unfortunately, were unnoticed by the
mass public. Do you think its a dead genre? Will it ever be what
it once was? Or will it be an underground movement that will forever
live in the heart of its former listeners? Freestyle Compliations
like the recent "Freestyle Forever CD" that is distributed
by Razor & Tie has gone GOLD. The genre can still sell records.
So, Why? What will it take? Give us
your opinion?
Personally, I think Electro beats are about to come back. People
are starting (I hope) to get bored with the boomboomboom thing.
And the Nina Sky record is an example of what can be accomplished
witha fresh approach. The reason I like that song much, is that
it was actually a song. Although people don't dig it, I really
like a lot of Reggaeton and Dancehall beats. I think somebody
could revive the whole idea of freestyle by injecting that energy
into some new songs.
This question is related to a
prior question I asked but I have asked this
to some of my past interviewees and am curious on what you have
to say. What
is your definition of freestyle or What do you think Freestyle
should be?
To me, Freestyle is about good, solid songs
over Electro beats.
***
Ok, Paul...I have a few more quick/basic but yet important
questions that I think all of your fans want to know!
***
If I were to go into your car,
what CDs would I find?
At the moment, our new record "Synthesizer,"
which I just got back from mastering!
Who are your influences musically
and non musically?
That's a big question. Musically: Gary Numan, Devo, Kraftwerk,
DAF, Brian Eno, Soul Sonic Force, Yello, and a hundred others!
What is your favorite movie?
All of Jacques Tati's films.
What are your hobbies?
I don't have time for hobbies, I have kids!
What do you do for a living now??
Whatever pays!
Married, Kids, dog?
No, yes, no.
Do you find yourself singing
some of INSOC's old tunes in the shower, in the
car, etc?
Not so much anymore, Some of the new ones,
though.
Favorite Food?
Penne Arabiatta.
Beer or Liquor - what is your
vice..... and what kind?
I lime me some Scotch now and then.
What kind of equipment do you
use to make your music?
Lots and lots of gear. On the computer, I'm a Cubase man.
Do you visit the freestyle boards
on the net?
Sometimes.
Do you have an email address
or website where your fans can reach you that
you would like to share?
Our Myspace page is very active, and our website is a good place
for news and merchandise, including new music.
www.myspace.com/informationsociety
www.informationsociety.us
www.hakatak.com
Well, Paul, Is there a message
or anything you would like to tell your fans
or express? Anything to add that we did not cover?
We were always surprised and humbled by
the warm acceptance we felt from the freestyle community, and
we feel privileged to have played a part in the evolution of the
style.
Paul,
we want to thank you for taking the time out in talking with us
today and sharing a bit of INSOC's career as well with yours.
We wish you much
success in 2007 and think I can speak for everyone when I say,
"Its about time you guys are back!!"
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